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Dongmyeong-dong was originally home to the city’s well-to-do but, then, many moved out as the apartment became the way of life for many Koreans. For a while the area was lifeless, and later it was filled with academic institutions, followed by cafés for moms who were busy with their children’s education. To attract more customers, cafés began to differentiate their exterior and interior designs as well as the flavors of various drinks.
The opening of the Asia Culture Center in 2015 furthered the younger generation’s interest in the café industry, making the street more unique and interesting.

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