Dongdaemun Design Plaza, also well known by its initials, DDP is probably the most iconic landmark in Dongdaemun. It is located at the center of the Dongdaemun area. The Dongdaemun Design Plaza is the world’s largest atypical architecture designed by world-renowned architect, Zaha Hadid. DDP also stands for Dream, Design, and Play. It consists of various shops, museums, and also serves as venues for performances, shows, activities, and exhibitions where you can dream, design and play. Dongdaemun Design Plaza is a multi-cultural complex where new design trends start and cultures are exchanged.